Quality Score Updates in Adwords

Adwords is going to update the quality score update next week. Because of this few keywords bid price will be affected due to poor quality score. Previously beta test advertisers are given the option to select the quality score in their reports. You can select this column by clicking 'Customize Columns' in one of your ad groups. Now they are going to introduce this to all advertisers.

As you may have heard us say before, we believe that ads provide valuable information when they are highly relevant and targeted to a user's query. In order to serve high quality ads to our users, we use the Quality Score to set minimum bids for keywords based on keyword clickthrough rate (CTR), ad text relevance, the historical performance of the keyword on Google, and the user experience on the ad's landing page. Keywords with a higher Quality Score are rewarded with a lower minimum bid, so it costs less for those ads to be eligible for display. Low quality keywords receive higher minimum bids, often making them inactive for search because their maximum CPC does not meet the minimum bid. In addition, since we also consider quality when we rank ads, higher quality ads benefit from higher placement on the page and a lower cost-per-click on average. So, high quality ads are not only more relevant for your potential customers, but can also help you improve your ROI by lowering your advertising costs.

You can read the full story at Inside AdWords .

Website exclusion in Adwords is unlimited

If you are a adwords user then you know about the site exclusion option you have in your campaign. Previously there is some limit in site exclusion. From January onwards Adwords have removed this limit and now you can exclude unlimited websites in that tool.

Site exclusion is now unlimited
As we've mentioned in the past, the Site Exclusion tool provides you with more control for your campaigns that are targeting the Google Content Network by allowing you to exclude your ads from showing up on particular sites or sections of sites (such as the sports section of an online newspaper).

So now onwards you can enjoy excluding the sites where you dont want to display your ads. For more information you can visit Adwords Blog.

Adwords Tool to view targetted region ads.

The scenario is you planned to advertise your ad for certain regions. For example you are staying in India and planning to target the users from US, Canada and UK. After setting up your campaign, when you try to view your ads you cannot view from your location. Because the ads shown will be the ads targeted by india only. How to over come this problem? Here is a tool in the internet to resolve this problem. An SEO company named BV Evers.

They have developeda tool named adsearch to view ads of all targetted countries.

Most of the functionality is pretty straight forwarded.., only two small notes:

• Please use the preview function to prevent yourself from accidentally clicking any ads, or from damaging any CTRs.
• Just Click the BVE AdSearch logo (upper left corner) to return to the search form.

The above is the comment from the author about this tool.

Why Google advertising on Adwords

Recently in alot of blogs and sites they comment that Google is advertising its own products and services in google AdWords. In the Google Groups named inside-adwords they have posted the comment given by Walter H., from Google Marketing,

Being rather proud of AdWords as a means to effectively advertise one's products or services, it seems natural to use it ourselves. Since it's a common practice across the industry for companies to promote their own products and services through their own web presence, there is much precedent to do this.

It's important to note, however, that our ads are created and managed under the exact same guidelines, principles, practices and algorithms as the ads of any other advertiser. Likewise, we use the very same tools and account interface.

As does any advertiser, we aim to give our campaigns a budget which is in line with their value to us in terms of the increased traffic we might see. We actively monitor and manage the success of our ads by adjusting ad copy, keywords, bids, and so forth in the same way any advertiser who is concerned with their account performance would.

That said, there are no special buttons to push or levers to pull that give our internal account managers special treatment or leverage. Quality Score is automatically evaluated in the same way for our keywords as it is for any advertiser's keywords. Likewise, the potential to show up in the top spots above the search results is the same for Google's ads as it is for any other. We rely on the AdWords system to let relevancy and usefulness to our users be the driving force behind our ad placement. As such, we do not intentionally try to secure a top position. In fact, we generally aim for a more 'conservative' position.

As was already mentioned, there are no algorithm changes to 'smooth the way' for Google's ads -- and the accounts of 'competing' advertisers (should there be any for particular keywords or Ad Groups) are never referenced in any way.

We're quite proud of the advertising platform we've built and it simply makes sense for us to use it. At the same time, the trust of both our users and our advertisers is of paramount importance. We honor that responsibility, and work hard to earn and keep that trust.

I hope now everybody stop commenting on this issue anymore. Thanks for Blake, Inside AdWords crew who posted in that group.